Why a Good Business Card is Still Important.
In today’s modern day society, social media has become a leading platform for business and socialites everywhere. With our smart devices, it is easy to feel constantly connected and reachable. Unfortunately, due to the nature of an email address or a website, it is easy to become lost in translation, without anything to remind a colleague or prospective customer to reconnect after a first meeting. This is why it is critical to ensure you give out something physical as a gentle reminder that you are still here.
A company or person’s business card is still said to be the pinnacle of a marketing strategy. In short, you are giving your contact information to potential clients or existing customers to entice them to stick around a while longer. That’s all well and good, but without a professional, attractive and memorable design, your business cards can fall short.
It’s really not impossible to ensure your business cards tick all of the right boxes. For instance, keeping your logo design simple and symbolic towards the area you associate to, will instantly give your business card a firm handshake appeal. Your contact information is also highly critical. Place your website and your email address on there because without them your cards are useless. This will also help the client find out more information about what you do.
Remember that it is more than just a name, number and email address. A business card is a showcase of your personality and a way to grab attention. Business cards that use unexpected features and design will help your contact stick firmly in the mind.